Tag Archives: seth godin
Are you a Linchpin?
If not, you should become one.
Ever since Seth Godin mentioned his new book I became quite curious. Not so much because of the Apple-style hype (Seth says that this is his best work – I hope for more in the near future) but because it tries to smash the barriers of your conditioning, eliminate unhealthy fear and ultimately turn you into a linchpin – a remarkable and indispensable person.
I’ve been advocating this for a while and for a plethora of remarkable people I know this book will come in handy; it will change the way they think about fear and doing the thing they think they love.
If you’ve watched Seth’s presentation at 99% you need to read his guest post at Escape [...]
From audience to tribe and the community
I originally started the post with the title “The purpose of a listening audience” but I want to take it up a notch and explore how one’s reach grows and develops over time and space, starting of course with the potential audience. Shortly after entering the social media sphere, companies, individuals and brands alike started praising the concept of community.
Everyone wants to get that community, but only a few actually follow the correct steps to get there. There are some that even try to grab a community, which is particularly unhealthy.
Usually the phrase If you build it, they will come is particularly true. Or it was at least until this year. It’s insanely hard to come up with something [...]