Funny enough most individuals and companies call upon people like me when their reputation starts going south and the effort (both time and money-wise) needed to put them back on the right track is immense compared to being proactive in their reputation management. It’s not painstaking and it doesn’t require a complete makeover. All it takes is a bit of change in mentality, a little more transparency and a whole lot more friendliness.

The great people of Emotive Brand have just released a short but comprehensive little white paper on this exact topic – proactive reputation management – get it while it’s hot and free here.