In my reputation management work I’ve come across the same old strategies, tactics and campaigns that companies and individuals do when it comes to events, product and service launches and concerts. Don’t get me wrong, it’s quite alright if you use the proven methods – because they always work.

But every now and then and especially if you put some passion into it you can come up with some pretty wild ideas. These ideas give you the first mover advantage and they are guaranteed to make a lasting impression. One of these ideas – and something I’m planning on using this year – is depicted in the short presentation below.

This is just one example of how you can combine a couple of ideas with technology and come up with something different. So go ahead, try and lift the lid of the box. There’s a whole world of possibilities and ideas out there just waiting to be exposed.